Sure, we’ve all heard the old saying, “first impressions make lasting impressions,” over and over again. Why is that? Because it’s true! Whether we like it or not (especially in the professional arena), the first time a client speaks to you on the phone, receives an email from you, visits your office, etc. is the moment they will form their opinion of you and your company. The first opinion is a difficult one to change so let’s do things right!

If you’ve managed to show the client just how amazing you and your company are, it’s time to close the conversation by handing over your contact details for doing future business together. What should your card look like? Well, it depends. Consider the following when you have your business cards made:

1) What industry are you working in and what is the nature of your work? For example, those in creative fields such as art or fashion can have very artistic business cards with basically no limit to the creativity. In fact, it’s expected and these individuals are often judged by how interesting all of their marketing material is – including business cards.

2) Are my cards quality? Has anyone ever given you a business card that was made of terrible paper, had improperly cut edges, runny ink, or other unattractive qualities? How long did you hold on to that business card? Did you throw it out right away? Don’t let you business card be dismissed or tossed in the trash next to the junk mail for the day! Have quality cards printed that feel good and look good and the chances of clients holding on to them will skyrocket!

3) What does my card say about my company? Branding is everything and it extends to business cards.

Business Cards: Part of the First Impression

Business Cards: Part of the First Impression

Don’t confuse clients with mixed images – display the essence of your firm.

4) Do I have all of the necessary information? In today’s day and age, you may want to consider including some social media information such as your company’s Facebook URL and Twitter URL. Be aware of how your clients communicate and do business and then present them with the relevant information accordingly.

Have fun looking through the different options available (metal business cards, spot UV business cards, plastic business cards, spot gloss business cards, et al.) and let your personality and the essence of your brand shine through!