Posts tagged Printing
Aside from the actual text information on your business cards, be sure that the style is in line with your business to further enforce your company’s branding.
A Few Ideas…
- Have business cards made in the same color scheme as your company’s logo.
- Do you have a luxury brand? Be sure to show luxury in the type of cards you order. Some ideas are shiny metal business cards or matte-colored plastic business cards reminiscent of exclusive credit cards.
- Is your company based on creativity such as graphic design, interior design or fashion? Show that you’re an expert with a great eye and really get something special to wow with your networking. Make your cards truly unique!
- Use colors to express a theme. For example, primary colors or pastel colors are great for children’s clothing stores or nursery schools. Metallic colors and darker colors go great for nightclub establishments and lounges. Cards for doctor’s practices and the like should stick to simple, muted, serious colors and traditional business card styles such as linen business cards.
- You can even have a photo representing what your company does such as the pictured spa business card.
A Little Lesson
Raised letter business cards are printed using a special heat technology (thermography) so that the end product results in letters in ink that are higher than the actual surface of the paper.
Why Choose Raised Letter Business Cards?
The cards look incredible and they also feel incredible. They show attention to detail and professionalism and they look just as great with a monochromatic color scheme (such as white on white) or with the use of varying colors.
Raised ink business cards are great for highlighting certain portions of the cards such as the company name or logo. The ink is actually above the surface of the card bringing interest with additional texture and an attractive look. The raised portions transform the entire card and they give a look of professionalism, attention to details and a sense of effort.
There are two different styles available – 1-2 color cards and full color cards. Full color cards have the ability to have an unlimited number of colors raised.
Of course the different types of printing for business cards can often be combined. For example, raised ink business cards may be ordered with colored foil portions.
Sure, we’ve all heard the old saying, “first impressions make lasting impressions,” over and over again. Why is that? Because it’s true! Whether we like it or not (especially in the professional arena), the first time a client speaks to you on the phone, receives an email from you, visits your office, etc. is the moment they will form their opinion of you and your company. The first opinion is a difficult one to change so let’s do things right!
If you’ve managed to show the client just how amazing you and your company are, it’s time to close the conversation by handing over your contact details for doing future business together. What should your card look like? Well, it depends. Consider the following when you have your business cards made:
1) What industry are you working in and what is the nature of your work? For example, those in creative fields such as art or fashion can have very artistic business cards with basically no limit to the creativity. In fact, it’s expected and these individuals are often judged by how interesting all of their marketing material is – including business cards.
2) Are my cards quality? Has anyone ever given you a business card that was made of terrible paper, had improperly cut edges, runny ink, or other unattractive qualities? How long did you hold on to that business card? Did you throw it out right away? Don’t let you business card be dismissed or tossed in the trash next to the junk mail for the day! Have quality cards printed that feel good and look good and the chances of clients holding on to them will skyrocket!
3) What does my card say about my company? Branding is everything and it extends to business cards.
Don’t confuse clients with mixed images – display the essence of your firm.
4) Do I have all of the necessary information? In today’s day and age, you may want to consider including some social media information such as your company’s Facebook URL and Twitter URL. Be aware of how your clients communicate and do business and then present them with the relevant information accordingly.
Have fun looking through the different options available (metal business cards, spot UV business cards, plastic business cards, spot gloss business cards, et al.) and let your personality and the essence of your brand shine through!