Posts tagged metal business cards
Aside from the actual text information on your business cards, be sure that the style is in line with your business to further enforce your company’s branding.
A Few Ideas…
- Have business cards made in the same color scheme as your company’s logo.
- Do you have a luxury brand? Be sure to show luxury in the type of cards you order. Some ideas are shiny metal business cards or matte-colored plastic business cards reminiscent of exclusive credit cards.
- Is your company based on creativity such as graphic design, interior design or fashion? Show that you’re an expert with a great eye and really get something special to wow with your networking. Make your cards truly unique!
- Use colors to express a theme. For example, primary colors or pastel colors are great for children’s clothing stores or nursery schools. Metallic colors and darker colors go great for nightclub establishments and lounges. Cards for doctor’s practices and the like should stick to simple, muted, serious colors and traditional business card styles such as linen business cards.
- You can even have a photo representing what your company does such as the pictured spa business card.
Students also benefit greatly by having business cards on hand. In this tight job market, students need to be ready for any opportunity that comes up to network and to market themselves.
A business card for a student should include his/her name, phone number, email address (professional email addresses only – not silly titles from high school), website (if applicable), major of study and any internship he or she is currently participating in.
The style is a personal preference – matte business cards, raised letter business cards, silk business cards… Feel free to use one side of the business card to briefly list skills such as Photoshop, Illustrator, AutoCAD and more.
Students in creative majors should experiment with fonts, colors, shapes, etc. to show their hand at design. Good luck!
Sure, we’ve all heard the old saying, “first impressions make lasting impressions,” over and over again. Why is that? Because it’s true! Whether we like it or not (especially in the professional arena), the first time a client speaks to you on the phone, receives an email from you, visits your office, etc. is the moment they will form their opinion of you and your company. The first opinion is a difficult one to change so let’s do things right!
If you’ve managed to show the client just how amazing you and your company are, it’s time to close the conversation by handing over your contact details for doing future business together. What should your card look like? Well, it depends. Consider the following when you have your business cards made:
1) What industry are you working in and what is the nature of your work? For example, those in creative fields such as art or fashion can have very artistic business cards with basically no limit to the creativity. In fact, it’s expected and these individuals are often judged by how interesting all of their marketing material is – including business cards.
2) Are my cards quality? Has anyone ever given you a business card that was made of terrible paper, had improperly cut edges, runny ink, or other unattractive qualities? How long did you hold on to that business card? Did you throw it out right away? Don’t let you business card be dismissed or tossed in the trash next to the junk mail for the day! Have quality cards printed that feel good and look good and the chances of clients holding on to them will skyrocket!
3) What does my card say about my company? Branding is everything and it extends to business cards.
Don’t confuse clients with mixed images – display the essence of your firm.
4) Do I have all of the necessary information? In today’s day and age, you may want to consider including some social media information such as your company’s Facebook URL and Twitter URL. Be aware of how your clients communicate and do business and then present them with the relevant information accordingly.
Have fun looking through the different options available (metal business cards, spot UV business cards, plastic business cards, spot gloss business cards, et al.) and let your personality and the essence of your brand shine through!