Flyers
The Difference Between UV Coated, Matte Finish, and Uncoated Paper Stocks
Thinking of purchasing some print material and you are not quite sure which finish you should choose? Here is a look into the benefits of UV Coated, Matte Finish, and Uncoated Paper Stocks.
UV Coated Paper Stocks – If you like to use bright colors and photos in your print material, UV high gloss coating may preserve the standard of the prints over the years. The gloss coating provides thickness for the card stock and will definitely have a longer lifetime. Also, they are more resistant to dust and moisture.
Matte Finish Paper Stocks - The Matte finish paper stock possess a smooth, non glossy look and appears quite stylish. These cards are used with an aqueous layer after the end of printing procedure that makes your business cards softer with a matte (dull) finish when complete.Keep in mind that even the Matte Finish stock is often difficult to write on, preventing people from making notes on printed pieces. The hair removal methods can be permanent or temporary, depending on your preferences. Also, the prices usually range with permanent hair removal methods being expensive as compared to the temporary ones.
Uncoated Paper Stocks – These types of uncoated papers soak larger quantities of printer ink, based upon the porousness and also the surface section of uncoated stock. Keep in mind that colors look significantly different on uncoated vs. coated paper. They may appear darker than on the coated stock, and images are not as sharp. A rule of thumb to remember is the thicker the paper, the more ink gets absorbed and the fuzzier images will appear. Uncoated stocks are usually simpler to write upon as the surface area allows the ink much more readily compared to a coated stock. Because ink doesn’t sit on top of the paper, an uncoated stock is ideal for letterhead, envelopes, printing forms and materials to write on.
If you have any questions or need advice on which paper stock would be best for your project, contact one of our customer service representatives by filling out the contact form or clicking on the chat box in the lower right-hand corner of the page. We’d be happy to talk to you about your needs and help you decide which stock is right for you.
If you’re still unsure which paper stock and finishes may be best for you, submit a samples request form and we’ll send free samples directly to you for free.
4 Useful Ways to Use Business Flyers
Business Flyers have been the workhorse of the print communications world for a very long time. They are fairly simple to create, cheap to produce, and you can design a flyer around nearly any marketing objective imaginable. There are countless ways that you can use them, here are just a few ideas that you may find useful…
- Product Flyers are always useful and very easy to create. On a product flyer you would have a picture of the product, or maybe even a diagram, along with the key benefits and features and benefits. It’s one of the most common flyer designs for a reason – it works!
- Special Offer Flyers be used to promote a specific event; such as a sale, limited time offer, free trial, etc… These can be easily distributed through a variety of channels. You can send them out to a targeted list via direct mail, give them out at cash registers, or maybe even hand them out to clients during sales meetings. Special offers have always been one of the best ways to generate business. Create value for the customer and they will come.
- Testimonial Flyers can be used on their own or in conjunction with other business flyer strategies. Here you would focus on a particular product or service and then support it with customers who have enjoyed that product or service. This strategy can also be used on an informational brochure or even website content.
- Direct Response Flyers are another strategy that can be used. These are a hallmark of direct mailing marketing which gets its name from the intended goal. These business flyers are designed to get a response from the recipients, such as a phone call, email, or a visit to a particular website. The key here is to issue a strong promise of value to the reader. If the direct response flyer offers value, results can be staggering.
The sky is the limit with business flyers, and that’s one of the greatest things about them – they’re incredibly versatile. If you need Business Flyers created for your Company, our expert design team can create them for you. We Print High Quality Full Color Discount Flyers in a variety of sizes, paper thicknesses, and paper finishes. Please contact us if you have any questions about the Flyer options or if you need assistance with placing an order.
Reach New Customers with Every Door Direct
It’s easy to be star-struck with the newest technology developments in marketing automation. These innovations are going to revolutionize our lives with Automation! More Features! More Functionality! But, what about more customers or more revenue? Email, landing pages, re-targeted ads and mobile-friendly components are all well and good, but if you’re not incorporating automated direct mail into your marketing mix you’re missing a significant engagement opportunity with your audience.
While it might not have the appeal of tech, direct mail has proven itself time and again as a powerful channel to grow business. We know from our own research that direct mail packs a more powerful punch. However, in a third party study, from Temple University in Philadelphia Pennsylvania, they found that direct mail ads were superior to email in 8 of 9 categories researched. Temple University was able to scientifically prove that direct mail trumps email when it comes to engagement, recall, and ultimate purchase. While an academic study proving the efficacy of direct mail is one thing, tangible business results are something else entirely. And direct mail delivers the goods there too.
Accept Print offers Full Service EDDM to our clients because we want to see our clients succeed. If you are interested in taking your marketing campaign to the next level, we highly recommend you incorporate the Automatic EDDM Program. With EDDM (Every Door Direct Mail) you can easily reach the customers who matter the most by targeting specific postal routes or entire zip codes with a Full Color Postcard or Flyer. There are no mailing permits, mailing listings, or experience required. Accept Print handles everything for you. This is the most affordable/effective way to reach your local audience. So give it a shot!